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Coaching, content marketing and publishing services for small businesses. Transform the visibility of your brand online and off, with a uniquely integrated approach to strategy and content

Coaching, Content Strategy and Publishing Services

Transform your business with a uniquely integrated approach to strategy and content

Content is the ultimate proof of concept. I work with businesses and organizations to create effective, brand-building content strategies and publications.

If you want to stand out from the competition and grow your business I can help you:

  • clarify your core strategy and goals 
  • articulate your message and reach your market effectively
  • plan a credible content strategy that supports your business activities
  • professionally publish books and ebooks to transform your visibility  
  • create additional products such as elearning, interviews, articles and more from your book

Services for businesses and organisations

Services for publishers

Find out what others think




Weather Stations logoNEWSFLASH: Practical Inspiration Publishing is partnering with The Free Word Centre and international partners to publish Weather Stations, a ground-breaking initiative using creative writing to explore climate change. See the full press release here.

NEWSFLASH: The Expert Author programme will run again in June 2015. Early-bird rates are available until 10 May 2015 - find out more!
"I love this programme. I am absolutely crystal clear on the purpose of my book, who my readers are, who will rave about my book, what the structure will look like, and most importantly I have started to write! A very exciting moment to realise that once I have all the other items in place, the writing itself is the easy part!" - SB, TEA participant February 2015


Alison was speaking at or chairing a number of events during the recent Publishing for Digital Minds Conference and the London Book Fair. See the video for some thoughts on the Digital Minds conference, and read her LBF blog for industry insights. 
She's also recently contributed an article on publishing as a marketing strategy to the industry magazine Publishing Talk - read the full article here


I make 10 free half-hour consultations available each month for businesses or organisations wanting to find out more about coaching, consultancy and/or publishing.

Request yours here! https://doodle.com/thealisonjones 


7 Steps to your Brilliant Brand-Building BookWant to know more about how to make content work for YOUR business? Sign up to my Contentology newsletter and receive a FREE ebook packed with tips and inspiration for creative, credible content!





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Practical Inspiration Publishing

Check out the latest books published by Alison's clients and contact her to discuss how to use the power of publishing to build your business


View all Testimonials

Alison was an absolute pleasure to work with. Her methodology is organized and clear, and her knowledge on the subject of publishing was inspired.

I have been really pleased with the response from my readers since being published. I learned so much from our collaboration and look forward to working with Alison again soon.


Alison has been helping us at Manchester University Press  achieve  the full potential of our backlist. This is being done in a holistic way that takes into account the people in the business as well as our overall strategic goals. This approach inspires confidence that our  investment will bring the returns we are looking for and that we have had enough guidance so as not to stumble along the way. The staff have enjoyed her tremendously and we want her back for more!

CEO, Manchester University Press