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The book in the curve

AJ curveI’ve been playing with Nicholas Lovell’s ‘Curve’ model since interviewing him for the Extraordinary Business Book Club next week (you can hear him in episode 39 on 12 December). Here’s a draft of mine, and I’ve worked with a couple of clients to help them think through theirs, too. Each author will have a slightly different curve, but in every case – so far, at least – their book is right down at the flat end in terms of high discoverability and engagement, low potential for direct revenue generation. 

I’ve noticed too that there’s a big difference between the way that the print book and the ebook work in this model: the ebook is almost entirely about discoverability, the print book has potential for more revenue, especially if sold direct or in customized bundles to clients, but in most cases its real value is its symbolic capital.

The book is a powerful enabler. It builds trust, it makes people want to work with you. Have you put in place that next step on YOUR curve – once they’ve finished your book and they want more, what have you got for them? Make it easy and make it specific (have you EVER replied to one of those vague ‘If you want to know more, get in touch!’ type sign-offs?).

Some people will read your book and that’s where it will end. Which is fine. But if they want more, make sure they know how to get it. 

This entry was posted on 08 November 2016 at 17:38 and is filed under content strategy | books. You can leave a response here.

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2 responses to 'The book in the curve'

Lise says

This was new, very useful and so easy to grasp. Have saved it on pinterest so I can find it back when introducing books to my portfolio. Thank You :-)

Added on 08 November 2016 at 23:49

Alison Jones says

So glad you found it helpful, Lise! Alison

Added on 10 November 2016 at 14:56

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