[Skip to Content]

The Curve - where your book fits in with your business

The Curve‘The Curve comes in three parts. You have to find an audience. That probably, but doesn’t necessarily, involve free. You have to earn the right to talk to them again. It’s no good having a newsletter that you get people to sign up for if they immediately unsubscribe because your content is boring and rubbish. Then, having done those two things, found them and got the right to talk to them again, you have to let those people who really want to spend money with you, the people who love what you do, the Superfans, spend lots of money on things they really value.’ - Nicholas Lovell

This week's Birds on the Blog post explores what the Curve means for writers of business books. 

http://birdsontheblog.co.uk/the-curve-where-your-book-fits-in-your-business/

 

This entry was posted on 11 December 2016 at 21:11 and is filed under content strategy | business coaching. You can leave a response here.

Bookmark with:

Leave a Reply

(Required)
(Required, not published)

Get your FREE 5-step plan for getting started on the book that will change your life