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Onwards and upwards

The Extraordinary Business Book ClubThe Extraordinary Business Book Club Facebook group just hit 500 members (in fact it's at 503 as I write). So far there's no sign of Mark Zuckerberg bringing me champagne and flowers, but I'm sure he's on his way. 

I founded the group last year as World-Changing Writers, ahead of the online summit of the same name, and changed it to its current name in March this year. 

Why? Well, here's the open letter I posted in the group at the time. Six months on, I'm doing a little dance as I read it and realise how well it's fulfilling the dream.

"...Today I’m excited to announce a name change: the group will now be known as The Extraordinary Business Book Club, and I hope that this will soon feel like a comfortable home and a place you can confidently invite your friends.

Why the change? Three reasons:

1. The emphasis of the group is squarely on business books – both writing and reading them. I’ve found that ‘World-Changing Writers’ didn’t communicate that clearly enough. There are lots of groups for more general fiction and non-fiction writers; making this one explicitly about business allows us to focus on the specific issues associated with business books and content strategy.

2. As I always tell my clients, it’s important to optimize your titles for online search! I hope that this new title will allow more people searching for help with their business book to find this great supportive community and information resource.

3. And finally, I’m launching a new podcast – the Extraordinary Business Book Club show – on 4 April (though you can sneak a peak already here). Week by week I’ll be interviewing a wide range of high-profile authors, gurus, futurists, publishers and business and writing experts, looking under the hood to see what works and why, trying out their ideas as I attempt to write my own extraordinary business book ‘live’ and encouraging others to do the same.

So what’s so extraordinary about the Extraordinary Business Book Club?

• It’s aimed at leaders of extraordinary businesses, those with something distinctive and significant to say.

• It showcases extraordinary books, those that make a particular impact in their field or demonstrate an innovative approach in how they work alongside the business.

• The books featured are from both male and female writers, aiming for – extraordinarily – a 50/50 balance between the two.

• It’s an extraordinary book club, because it’s aimed at writers who are also readers rather than just readers; we go ‘under the hood’ to unpick the process of writing the book and its relationship to the business .

• It recognises that the book is not a thing apart: it’s embedded in a much broader content ecosystem, an essential part of doing business today.

I do hope you’ll join me on the journey and spread the word – underpinning it all is that same commitment to changing the world through our businesses and our writing. Onwards and upwards!"

Much done, much still to do. Onwards and upwards indeed. 

This entry was posted on 24 September 2016 at 17:45 and is filed under publishing | writing | books | world-changing books | social. You can leave a response here.

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