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Cover copy magic

The 10-day business book proposal challenge is nearly over - today is Day 9 and we're talking about features and benefits and back cover copy. 

Writing your own book's back cover copy has got to be one of the highlights of this challenge - while most of the proposal document is aimed at convincing the editor of the viability of your idea (and the suitability of you as an author), but when you write the back cover copy, you're speaking directly to your reader. You have just a few seconds to capture their hearts and minds - to awaken their curiosity and make them recognise themselves and their needs, frustrations and aspirations. 

As advertising guru Leo Burnett put it, "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

This entry was posted on 19 January 2017 at 22:05 and is filed under publishing | writing. You can leave a response here.

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